Aside from relieving property owners of time and stress, choosing a property management company to market your Florida rental property can yield an abundance of benefits from a strategic standpoint.
A good property management company for Duval, St. Johns, or Clay counties will utilize its years of experience and familiarity with the Northeast Florida market to get your rental property into a rentable and marketable condition – or “rent-ready”. Then, using a strategic approach to conduct a thorough comparable market analysis or CMA, the property management company will evaluate your property in comparison toother similar properties that have recently rented in your immediate neighborhood to establish the best rental rate and ultimately the highest return on investment (ROI) for your unique property. The factors considered are location, rental property condition, square footage, number of bedrooms and bathrooms, and current market conditions. This is an otherwise lengthy process that is hard to get right without access to the time, technology, and expert real estate market knowledge.
Rental property marketing then entails the property management company taking professional-grade photography and writing a simple, engaging, and most importantly, effective listing that will stand out amongst the crowd and beckon the right kind of tenants for your Jacksonville property. Property management companies are experts in targeting the right pool of tenants, ensuring your unique rental property in Florida is rented by the best tenant possible.
Using their vast knowledge of online rental property websites and syndications, your property management company will publish the listing across multiple platforms, in addition to their own website, which ensures maximum exposure to potential tenants that wouldn’t otherwise see the listing, as many of these sites require a subscription by a professional property management company. Your Florida property management company will ensure the listing is transparent about your rental property’s unique features and amenities.
The final aspect of marketing for your rental property is the property showings. Your property management company will facilitate in-person showings, virtual tours, or the most favored, self-guided tour. Each process has a system in place to maintain safety and clearly vet potential tenants for your Florida rental property.
